About Me

Hello! I'm Sarah Rafferty, and I bring over twenty years of business experience, with a significant focus on the Australian music industry.

Throughout my career, I have witnessed the immense challenges independent musicians face in navigating the complexities of the music industry. The constant balancing act of self-managed musicians often leads to burnout, stress, and a lack of confidence.

My coaching approach is designed to empower musicians to take control of their careers with integrity and balance.

Think of a music business coach as a trusted ally, a safe space to step back, see the bigger picture, and build the self-resilience needed to succeed.

Why Choose Me as Your Coach?

With 15 years of direct experience in music business and financial management, I have a deep understanding of the industry's intricacies.

My hands-on experience, combined with my deep knowledge of leadership coaching theory and application, positions me uniquely to support you.

Through personalised one-on-one coaching sessions, I provide the tools and strategies you need to set, achieve, and sustain your career aspirations.

Together, we can transform challenges into opportunities and build a thriving, balanced music career.

Let’s work together to make your music career everything you’ve dreamed of and more!

Schedule a free 1:1 introductory session with me today to discuss your goals and see how I can help you achieve them.